More about the book
About the book
Do you know the man in the picture? Maybe not. But you probably trust him anyway, most Danes do, as much as 78%. Even people who do not know him at all trust him. He is in fact not just anyone; he has solved the riddle of Denmark's success - until now an inexplicable mystery. The answer is simple. It is the Danes' trust in him and everyone else they do not know which is Denmark's most important raw material. It makes the country one of the richest in the world. - His name? Gert Tinggard Svendsen, trust expert at the University of Aarhus, and he says: Control is good, but trust is cheaper.
Table of contents
Knife and fork
From ice age to welfare
The roots of trust
Trust or control
Søren Mogensen Larsen
MA in comparative literature. Søren works primarily with the travel books series Vide verden and the series Reflections [Tænkepauser]. He began his career as an editor at the Turbine publishing house, but a maternity cover opened the door to the university press.
Keld Jensen, Forbes
"I enjoyed reading the book Trust, by Professor Gert Tinggaard Svendsen of Denmark's Aarhus University. A quick, 58-page "wake-you-up" read, it embraces the subject of trust and details its vital importance."
"For much more on this fascinating subject, a straightforward, enjoyable read, and a deeper understanding of trust as a factor in your own financial success, I highly recommend you get hold of a copy of Professor Svendsen's book."
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The Press publishes scientific literature and more mainstream publications such as the series Reflections. All books share a strong scholarly base.
The most important task of the Press is to disseminate and make known the results of scientific research at Aarhus University, but the Press also publishes scientific work from other institutions.