Aarhus Universitetsforlag


A part of the series Reflections (1) og the subject areas og

Available e-book formats: PDF, EPUB

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58 pages
ISBN 978 87 7124 353 6



More about the book

About the book

Do you know the man in the picture? Maybe not. But you probably trust him anyway, most Danes do, as much as 78%. Even people who do not know him at all trust him. He is in fact not just anyone; he has solved the riddle of Denmark's success - until now an inexplicable mystery. The answer is simple. It is the Danes' trust in him and everyone else they do not know which is Denmark's most important raw material. It makes the country one of the richest in the world. - His name? Gert Tinggard Svendsen, trust expert at the University of Aarhus, and he says: Control is good, but trust is cheaper.

Table of contents

Knife and fork

From ice age to welfare

The bumblebee

The roots of trust

Trust or control

Søren Mogensen Larsen


MA in comparative literature. Søren works primarily with the travel books series Vide verden and the series Reflections [Tænkepauser]. He began his career as an editor at the Turbine publishing house, but a maternity cover opened the door to the university press.

Søren Mogensen Larsen

Editorial Manager

Telephone: +45 53 55 04 30


Press reviews

Keld Jensen, Forbes

"I enjoyed reading the book Trust, by Professor Gert Tinggaard Svendsen of Denmark's Aarhus University. A quick, 58-page "wake-you-up" read, it embraces the subject of trust and details its vital importance."

"For much more on this fascinating subject, a straightforward, enjoyable read, and a deeper understanding of trust as a factor in your own financial success, I highly recommend you get hold of a copy of Professor Svendsen's book."

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