Aarhus Universitetsforlag
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Trust

A part of the series Reflections (1) og the subject areas og


Available e-book formats: PDF, EPUB

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60 pages
Paperback
ISBN 978 87 7184 721 5

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About the book

Do you know this man? Probably not. If you were Danish there's a 78% chance you would trust him anyway. Everyone shows some degree of trust – in family, friends, even strangers. This man is not your average Dane. In fact, he solved the puzzle of Denmark’s success, which had scholars and economists baffled for decades. The answer is simple: trust, and the remarkable way most Danes trust him and all the other people they don’t know. His name: Gert Tinggaard Svendsen, trust expert from Aarhus University. His motto: “Control is good, but trust is cheaper.”

Table of contents

Knife and fork

From ice-age to welfare state

The bumblebee

The origins of trust

Trust or control?

Press reviews

Keld Jensen, Forbes

"I enjoyed reading the book Trust, by Professor Gert Tinggaard Svendsen of Denmark's Aarhus University. A quick, 58-page "wake-you-up" read, it embraces the subject of trust and details its vital importance."

"For much more on this fascinating subject, a straightforward, enjoyable read, and a deeper understanding of trust as a factor in your own financial success, I highly recommend you get hold of a copy of Professor Svendsen's book."


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