More about the book
About the book
Do you know this man? Probably not. If you were Danish there's a 78% chance you would trust him anyway. Everyone shows some degree of trust – in family, friends, even strangers. This man is not your average Dane. In fact, he solved the puzzle of Denmark’s success, which had scholars and economists baffled for decades. The answer is simple: trust, and the remarkable way most Danes trust him and all the other people they don’t know. His name: Gert Tinggaard Svendsen, trust expert from Aarhus University. His motto: “Control is good, but trust is cheaper.”
Table of contents
Knife and fork
From ice-age to welfare state
The origins of trust
Trust or control?
Keld Jensen, Forbes
"I enjoyed reading the book Trust, by Professor Gert Tinggaard Svendsen of Denmark's Aarhus University. A quick, 58-page "wake-you-up" read, it embraces the subject of trust and details its vital importance."
"For much more on this fascinating subject, a straightforward, enjoyable read, and a deeper understanding of trust as a factor in your own financial success, I highly recommend you get hold of a copy of Professor Svendsen's book."
About the Press
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The Press publishes scientific literature and more mainstream publications such as the series Reflections. All books share a strong scholarly base.
The most important task of the Press is to disseminate and make known the results of scientific research at Aarhus University, but the Press also publishes scientific work from other institutions.