Aarhus Universitetsforlag


A part of the series Reflections (1) og the subject areas og

Available e-book formats: PDF, EPUB

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58 pages
ISBN 978 87 7124 353 6



More about the book

About the book

Do you know this man? Probably not. If you were Danish there's a 78% chance you would trust him anyway. Everyone shows some degree of trust – in family, friends, even strangers. This man is not your average Dane. In fact, he solved the puzzle of Denmark’s success, which had economists baffled for decades. The answer is simple: trust, and the remarkable way most Danes trust him and all the other people they don’t know. His name: Gert Tinggaard Svendsen, trust expert from Aarhus University. His motto: “Control is good, but trust is cheaper”.

Table of contents

Knife and fork

From ice age to welfare

The bumblebee

The roots of trust

Trust or control

Søren Mogensen Larsen


MA in comparative literature. Søren works primarily with the travel books series Vide verden and the series Reflections [Tænkepauser]. He began his career as an editor at the Turbine publishing house, but a maternity cover opened the door to the university press.

Søren Mogensen Larsen

Editorial Manager

Telephone: +45 53 55 04 30


Press reviews

Keld Jensen, Forbes

"I enjoyed reading the book Trust, by Professor Gert Tinggaard Svendsen of Denmark's Aarhus University. A quick, 58-page "wake-you-up" read, it embraces the subject of trust and details its vital importance."

"For much more on this fascinating subject, a straightforward, enjoyable read, and a deeper understanding of trust as a factor in your own financial success, I highly recommend you get hold of a copy of Professor Svendsen's book."

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